South Korea Android STB & TV Market — By Screen Size (USD Million)

The South Korea Android STB & TV market is a dynamic segment shaped by rapid adoption of smart TVs, premium large-screen displays, and Android-based set-top boxes (STBs). The market is driven by rising consumer demand for high-quality viewing experiences, streaming services, and advanced platform features, which are fueling revenue growth across various screen sizes.

Market Overview

South Korea has one of the most mature and tech-savvy TV markets in the world. Consumers increasingly prefer larger screens with smart features, while Android STBs are becoming popular for accessing streaming content, apps, and interactive services. The combination of premium TVs and Android-enabled devices is driving overall market expansion, both in terms of units sold and revenue generated.

The market can be segmented by screen size, reflecting different consumer preferences and pricing strategies. Mid-size TVs dominate unit sales, but larger screens contribute disproportionately to revenue due to higher average selling prices (ASPs). Android STBs complement this ecosystem by enabling older TVs or smaller screens to access smart features and streaming platforms.